Brief:

This project is SHEESH Seltzer, a brand we created from scratch. SHEESH is inspired by the trendy slang often used by Gen Z to express surprise and excitement, perfectly aligning with our target market.

Drawing inspiration from tropical fruits, we crafted three unique flavors—Guava Dawn, Mango Sunset, and Mangosteen Midnight—designed to evoke the golden moments of the day, like an all-day journey on a tropical island.SHEESH is bold, playful, and colorful, with a cohesive color palette carried throughout all deliverables.

For the launch event, we designed invitations inspired by passport sleeves and boarding passes, creating an immersive travel-themed experience for attendees. This thoughtful approach ensured 
that guests felt like they were embarking on a vibrant, 
tropical adventure.