#004

Humber etc.

Client:

Humber Et Cetera

Type of work:

Brand Identity

Role:

Designer

Designer:

Alvin Chan

Presentation Way:

Mock Ups

Brief:

Redesigning the headline for Humber Et Cetera, a production of Humber College’s journalism program in Toronto.

The goal was to refresh the brand’s image while preserving its traditional essence. I paired a modern typeface with a serif typeface for the headline, simplified “et cetera” to “etc.” for a clean, contemporary feel, and retained the signature red recording dot to reinforce brand recognition.

This approach balances tradition with trending elements, giving the publication an updated, dynamic look.

Existing Heading

Redesigned Heading

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