Brief:

DAENA Scent Marketing is all about creating unforgettable experiences through custom scents. Their style is rooted in sophistication, luxury, and minimalism, with the belief that a signature scent has the power to leave a lasting impression.
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For this project, I designed a fresh product catalog and a teaser promo to help their sales team showcase DAENA’s offerings in the best possible way. The goal wasn’t just to make the designs look great—it was about creating something that feels intuitive and effortless for clients to use. I wanted to ensure that anyone exploring their brand for the first time could instantly connect with it and see the elegance and thoughtfulness DAENA stands for.

Achievements:

• Selected as one of the top 4 finalists for the DAENA Scent Marketing project.
• Presented my design at a virtual conference to faculty members and the CEO of DAENA Scent Marketing, Ida.
• Chosen as the winning project and awarded the opportunity to further develop the design for actual production.